USPS Webinar on AI, Direct Mail and Mailing Promotions
March 2, 2026
On March 6, 2026, the United States Postal Service hosted a free, informational webinar focused on practical ways marketers are using AI to strengthen direct mail performance, and USPS Mailing Promotions can help reduce costs while supporting smarter, more integrated campaigns.
Webinar Summary of Topics:
- A quick overview of key AI trends in marketing and how adoption is accelerating
- How AI is being applied to direct mail planning and execution, including examples and publicly noted use cases
- How the USPS Integrated Technology Promotion supports AI-driven approaches (predictive analytics, print-to-digital linkages, and more)
- A moderated discussion on how to combine AI + Mailing Promotions to improve targeting, timing, and engagement while lowering costs
- A short segment on ethical best practices—how to use AI responsibly while protecting trust and transparency
Attendees will leave with a clearer understanding of how AI can:
- Improve personalization and creative relevance
- Optimize in-home timing and drop strategies
- Strengthen omnichannel measurement and performance
- Work alongside USPS promotions to drive better ROI and qualify for incentives
