Create Effective Direct Mail Campaigns
AccuZIP is committed to helping you make direct mail a success in your marketing efforts. Direct mail is a proven medium and still one of the most effective tools to reach customers and generate valuable responses. According to the Direct Marketing Association, direct mail achieves a 3.7% response rate with a house list and a 1.0% response rate with a prospect list. All digital channels combined only achieve a 0.62% response rate. Whether you are new to direct mail or a seasoned veteran in direct mail marketing looking to improve your direct mail campaigns, these resources are for you!
Direct Mail Simplified Series
Watch Trish Witkowski present this 3-part Direct Mail Simplified Series
Add Personalized Variable Maps to improve response rates
Incorporate personalized Variable Maps with driving directions to increase response and add visual aids to your mail pieces
11 Tips for More Effective Direct Mail
Watch this fun 3-minute video to give you the top 11 Tips for creating more effective direct mail campaigns
Every Door Direct Mail
Intelligent Mail Barcode Tracking
Track your mail for a more interactive experience with your mail pieces. Know when they are delivered, and know when to take action!
All-In-One Postal Software for address cleansing and postal presorting
- Use AccuZIP6 as your turn key Direct Mail Software solution to achieve the lowest possible postage rates and best ROI on your Direct Mail Campaign
- Top 7 Reasons to Add Mailing Services with AccuZIP6