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Improve Direct Mail ROI

Create Effective Direct Mail Campaigns

AccuZIP is committed to helping you make direct mail a success in your marketing efforts. Direct mail is a proven medium and still one of the most effective tools to reach customers and generate valuable responses. According to the Direct Marketing Association, direct mail achieves a 3.7% response rate with a house list and a 1.0% response rate with a prospect list. All digital channels combined only achieve a 0.62% response rate. Whether you are new to direct mail or a seasoned veteran in direct mail marketing looking to improve your direct mail campaigns, these resources are for you!

Direct Mail Simplified Series

Watch Trish Witkowski present this 3-part Direct Mail Simplified Series

Add Personalized Variable Maps to improve response rates

Incorporate personalized Variable Maps with driving directions to increase response and add visual aids to your mail pieces

11 Tips for More Effective Direct Mail

Watch this fun 3-minute video to give you the top 11 Tips for creating more effective direct mail campaigns

Every Door Direct Mail

Create and mail EDDM Mailings from AccuZIP6 desktop postal software or the AccuZIP Direct Mail API to saturate areas and maximize postal discounts!

Intelligent Mail Barcode Tracking

Track your mail for a more interactive experience with your mail pieces. Know when they are delivered, and know when to take action!

All-In-One Postal Software for address cleansing and postal presorting

"I recently ended probably the most helpful chat ever with your employee Aurora Crouch! She was so extremely thorough and made sure that the install and setup of Accuzip was ready to go. She was also so patient and polite as I fumbled around trying to remember how a PC works! I honestly can't say enough about how amazing and helpful and kind she was! I appreciate her help so very much, she is a great employee and makes it so easy for people like me (who have no idea what they are doing) to get things set up as they need to be. Thank you so much for all of your help and for having someone like Aurora on staff, she is literally a godsend!"
C.C., Savannah, GA