EDDM Retail vs BMEU
EDDM Dimensions (Retail and BMEU)
- Greater than 6.125” high OR Greater than 10.5” long OR Greater than 0.25” thick.
- Minimum height: 3.5”
- Minimum thickness: 0.007”
- Maximum height: 12"
- Maximum length: 15”
- Maximum thickness: 0.75”
EDDM Address Label
- Shortest end is always in top half of the piece
- Length is always the longest side
- Labels cannot be upside down when parallel to the shortest side
Facing Slips
- Attach to the top of each bundle
- Bundles no greater than 6" high
- Recommended bundle size: 50-100 pieces
- Each facing slip needs the piece count per bundle
| EDDM Retail Features | EDDM BMEU Features |
|
Great for small businesses, restaurants, realtors, and local political campaigns |
Best for large-volume mailers and those who want a better rate than EDDM Retail |
| Use a USPS.com account | Use a Business Customer Gateway account to prepare and enter a bulk mailing |
| Send at least 200 and up to 5,000 pieces per day per ZIP Code™ | No volume limit on the size of the mailing, multiple ZIP Codes™ can be selected |
| Drop off your EDDM mailing at the Post Offices™ servicing the routes | Drop off mailings at a large USPS mail processing center (BMEU) |
| Cannot pay with a permit Pay online or at the Post Office |
Pay with a bulk mailing permit |
| Retail Rate: $0.187 per piece | DDU Rate: $0.182 per piece SCF Rate: $0.201 per piece NDC Rate: $0.216 per piece Local Entry Rate: $0.262 per piece |
Permit Indicia Example (EDDM BMEU)
All mailpieces must contain ECRWSS in the address area or within or below the Permit Indicia.
| PRSRT STD ECRWSS U.S. POSTAGE PAID CITY, STATE PERMIT NO. |
Acceptable Every Door Direct Mail label options for entry at Business Mail Entry Units (BMEU)
| *****************ECRWSSEDDM**** Postal Customer City, State 5-Digit ZIP Code |
| *****************ECRWSSEDDM**** Residential Customer City, State 5-Digit ZIP Code |
| *****************ECRWSSEDDM**** PO Box Holder City, State 5-Digit ZIP Code |
All mailpieces must contain ECRWSS in the address area or within or below the Permit Indicia.
Approved Retail Postage Indicia Example
All mailpieces must contain ECRWSS in the address area or within or below the Permit Indicia.
| PRSRT STD ECRWSS U.S. POSTAGE PAID EDDM RETAIL |
Acceptable Every Door Direct Mail Retail Addressing Example
| Local Postal Customer |
Formatting EDDM RETAIL Addresses & Postage
Mailpieces are simply addressed to "Postal Customer" and your mail will be delivered to every address on your selected routes.
Postage Indicia
Use the EDDM Retail Indicia, which is a postage payment mark that takes the place of a regular postage stamp or meter stamp.
- Every EDDM mailpiece must include the EDDM Retail Indicia above and to the right of the address block.
- The EDDM Retail Indicia does not have a specific size requirement but must be larger than 0.5" x 0.5".
- The type font must be in all caps and at least a 4 point size.
- It should fit in the area 1.625" from the right edge and 1.375" from top edge.
- Leave 1/8" of space around the top and right edge.
Download a ready-to-use EDDM Retail Indicia.
Paying Online
- Pay with a credit/debit card.
- Your order documentation includes a proof of payment receipt.
- Present your receipt when you deliver your mailing to the Post Office™.
Paying at the Post Office
- Your order documentation will show the order is unpaid.
- Includes a proof of payment receipt.
- When you deliver your mailing to the Post Office, you can pay by cash, credit/debit card, or check.
