Support 805.461.7300
Sales
Our Technology. Your Success.
Tech Notes

EDDM Retail vs BMEU

EDDM Label Position

EDDM Dimensions (Retail and BMEU)

  • Greater than 6.125” high OR Greater than 10.5” long OR Greater than 0.25” thick.
  • Minimum height: 3.5”
  • Minimum thickness: 0.007”
  • Maximum height: 12"
  • Maximum length: 15”
  • Maximum thickness: 0.75”

EDDM Address Label

  • Shortest end is always in top half of the piece
  • Length is always the longest side
  • Labels cannot be upside down when parallel to the shortest side

Facing Slips

  • Attach to the top of each bundle
  • Bundles no greater than 6" high
  • Recommended bundle size: 50-100 pieces
  • Each facing slip needs the piece count per bundle
EDDM Retail Features EDDM BMEU Features

Great for small businesses, restaurants, realtors, and local political campaigns

Best for large-volume mailers and those who want a better rate than EDDM Retail
Use a USPS.com account Use a Business Customer Gateway account to prepare and enter a bulk mailing
Send at least 200 and up to 5,000 pieces per day per ZIP Code No volume limit on the size of the mailing, multiple ZIP Codes can be selected
Drop off your EDDM mailing at the Post Offices™ servicing the routes Drop off mailings at a large USPS mail processing center (BMEU)
Cannot pay with a permit
Pay online or at the Post Office
Pay with a bulk mailing permit
Retail Rate: $0.187 per piece DDU Rate: $0.182 per piece
SCF Rate: $0.201 per piece
NDC Rate: $0.216 per piece
Local Entry Rate: $0.262 per piece

Permit Indicia Example (EDDM BMEU)

All mailpieces must contain ECRWSS in the address area or within or below the Permit Indicia.

PRSRT STD
ECRWSS
U.S. POSTAGE
PAID
CITY, STATE
PERMIT NO.

Acceptable Every Door Direct Mail label options for entry at Business Mail Entry Units (BMEU)

*****************ECRWSSEDDM****
Postal Customer
City, State 5-Digit ZIP Code

*****************ECRWSSEDDM****
Residential Customer
City, State 5-Digit ZIP Code

*****************ECRWSSEDDM****
PO Box Holder
City, State 5-Digit ZIP Code

All mailpieces must contain ECRWSS in the address area or within or below the Permit Indicia.

Approved Retail Postage Indicia Example

All mailpieces must contain ECRWSS in the address area or within or below the Permit Indicia.

PRSRT STD
ECRWSS
U.S. POSTAGE
PAID
EDDM RETAIL

Acceptable Every Door Direct Mail Retail Addressing Example

Local
Postal Customer

Formatting EDDM RETAIL Addresses & Postage

Mailpieces are simply addressed to "Postal Customer" and your mail will be delivered to every address on your selected routes.

Postage Indicia

Use the EDDM Retail Indicia, which is a postage payment mark that takes the place of a regular postage stamp or meter stamp.

  • Every EDDM mailpiece must include the EDDM Retail Indicia above and to the right of the address block.
  • The EDDM Retail Indicia does not have a specific size requirement but must be larger than 0.5" x 0.5".
  • The type font must be in all caps and at least a 4 point size.
  • It should fit in the area 1.625" from the right edge and 1.375" from top edge.
  • Leave 1/8" of space around the top and right edge.

Download a ready-to-use EDDM Retail Indicia.

Paying Online

  1. Pay with a credit/debit card.
  2. Your order documentation includes a proof of payment receipt.
  3. Present your receipt when you deliver your mailing to the Post Office.

Paying at the Post Office

  1. Your order documentation will show the order is unpaid.
  2. Includes a proof of payment receipt.
  3. When you deliver your mailing to the Post Office, you can pay by cash, credit/debit card, or check.

For more information on EDDM Retail and EDDM BMEU, consult these fact sheets:

Learn how to perform EDDM presorts in AccuZIP6 with our extensive EDDM 101 Tutorial Video 

« Back to Tech Notes

The main reason for this email is to let you know that Geoff is doing a tremendous job for you. He is fast, intelligent, funny, and a hard worker. We had a good time getting the little stuff taken care of and we are back 100% in one day!!!
K.W., Hobe Sound, FL