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Direct Mail Statistics That Will Have you Running to the Post Office

October 1, 2019

Social media, email, search engine optimization, print advertising, trade shows, conferences… There are so many marketing channels nowadays that business owners often overlook a tried-and-tested marketing method that still yields results. Direct mail marketing might seem like a thing of the past, but we have a list of direct mail statistics that will convince you otherwise.

For example, would you have guessed that 4 in 10 Americans of all ages look forward to checking their mailbox? Not only do we look forward to receiving a piece of mail but we tend to hold on to it for a long time. In an average household, mail is thrown out after 17 days. This gives plenty of opportunities for direct mail to get read or at least skimmed through. Considering how cluttered digital marketing channels are, direct mail definitely deserves a place in your marketing campaign.

Fascinating Direct Mail Statistics - Editor’s Choice:

42.2% of direct mail recipients either read or scan the mail they get.

Direct mail requires 21% less cognitive effort to process than email.

Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail.

Direct mail offers a 29% return on investment.

73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.

Source: Mail Spoken Here September 2019 - The Electronic newsletter from USPS Industry Outreach
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