2024 Emerging and Advanced Technology Promotion now lets you choose your start date

January 12, 2024

The United States Postal Service (USPS) has taken a leap into the future with its 2024 Emerging and Advanced Technology Promotion, showcasing cutting-edge technologies that aim to enhance the postal experience for both customers and businesses.

This annual promotion, designed to encourage the adoption of new technologies in the mailing industry, features a range of innovative solutions aimed at improving the efficiency, engagement, and overall effectiveness of mailings.

One of the highlighted advancements is the integration of Augmented Reality (AR) in mailings. This technology enables users to interact with physical mail pieces using mobile devices, creating a dynamic and engaging experience. Businesses can leverage AR to provide additional information, promotional content, or even interactive games linked to their mailings.

In addition to AR, the USPS is promoting the use of Near Field Communication (NFC) technology. NFC allows users to access digital content by simply tapping their smartphones on mail pieces embedded with NFC chips. This seamless connection between physical and digital realms opens up new possibilities for personalized and interactive communication.

The promotion also emphasizes the importance of Personalized Color Transpromo, encouraging businesses to incorporate dynamic color messaging in bills and statements. By utilizing variable color printing technology, companies can enhance the visual appeal of their mailings, making them more engaging and informative.

As part of the USPS commitment to sustainability, the 2024 promotion encourages the adoption of eco-friendly practices, including the use of recyclable materials and energy-efficient technologies. Businesses incorporating these practices can qualify for postage discounts, providing an incentive for environmentally responsible mailing strategies.

The promotion period is unique in 2024. You, the mailer, can now select your start date at any point during the 2024 promotion calendar. The start date begins on the first mail date claiming the discount and must run for up to 6 consecutive months during the January 1 - December 31, 2024 calendar year. Start and end dates are linked to a mailer’s Customer Registration ID (CRID) and will be tracked so all credits claiming a discount can only be used during the eligible 6-month maximum campaign period. More details will be provided on Customer Registration ID (CRID) requirements.

The 2024 Emerging and Advanced Technology Promotion represents a significant step towards a more tech-savvy and sustainable future for the United States Postal Service.

HELPFUL LINKS

• Emerging & Advanced Webinar Recording
• Emerging & Advanced Technology Webinar Presentation
• 2024 Emerging & Advanced Technology Guidebook