CALCULATION FOR DATA ENHANCEMENT SERVICES BENEFITS
	How many names in the mailing list?	>
	How long since the list was checked for address accuracy?
	Enter number of months since the list was processed for move updates
	OPTIONAL: What is the total cost + postage to produce one mail piece?	>
	The Direct Marketing Association reports the average cost of a direct mail piece is .45
	OPTIONAL: How much revenue does a successful mail piece create?	>
	Enter the average order amount for the advertised products or services
	RECORDS MATCHED APARTMENT APPEND (low)
	RECORDS MATCHED APARTMENT APPEND (high)
	RECORDS MATCHED DECEASED SUPPRESSION (low)
	RECORDS MATCHED DECEASED SUPPRESSION (high)
	RECORDS MATCHED NCOA NEW LIST (18 months or newer)
	RECORDS MATCHED ACOA NEW LIST (low)
	RECORDS MATCHED ACOA NEW LIST (High)
	RECORDS MATCHED ACOA OLD LIST (low)
	RECORDS MATCHED ACOA OLD LIST (High)
	RECORDS MATCHED DSF2 (low)
	RECORDS MATCHED DSF2 (high)
	DECREASED EXPENSE Value of APARTMENT APPEND (low)
	DECREASED EXPENSE Value of APARTMENT APPEND (high)
	DECREASED EXPENSE Value of DECEASED SUPPRESSION (low)
	DECREASED EXPENSE Value of DECEASED SUPPRESSION (high)
	DECREASED EXPENSE Value of NCOA NEW LIST
	DECREASED EXPENSE Value of ACOA NEW LIST (low)
	DECREASED EXPENSE Value of ACOA NEW LIST (high)
	DECREASED EXPENSE Value of ACOA OLD LIST (low)
	DECREASED EXPENSE Value of ACOA OLD LIST (high)
	DECREASED EXPENSE Value of DSF2 (low)
	DECREASED EXPENSE Value of DSF2 (high)
	ADDED REVENUE Value of APARTMENT APPEND (low)
	ADDED REVENUE Value of APARTMENT APPEND (high)
	ADDED REVENUE Value of NCOA NEW LIST
	ADDED REVENUE Value of ACOA NEW LIST (low)
	ADDED REVENUE Value of ACOA NEW LIST (high)
	ADDED REVENUE Value of ACOA OLD LIST (low)
	ADDED REVENUE Value of ACOA OLD LIST (high)
	ADDED REVENUE Value of DSF2 (low)
	ADDED REVENUE Value of DSF2 (high)
	TOTAL ADDED REVENUE OLD LIST (low)
	TOTAL ADDED REVENUE OLD LIST (high)
	TOTAL ADDED REVENUE NEW LIST (low)
	TOTAL ADDED REVENUE NEW LIST (high)
	TOTAL DECREASED EXPENSE OLD LIST (low)
	TOTAL DECREASED EXPENSE OLD LIST (high)
	TOTAL DECREASED EXPENSE NEW LIST (low)
	TOTAL DECREASED EXPENSE NEW LIST (high)
	TOTAL RECORDS MATCHED OLD LIST (low)
	TOTAL RECORDS MATCHED OLD LIST (high)
	TOTAL MOVE UPDATE RECORDS OLD LIST (low)
	TOTAL MOVE UPDATE RECORDS OLD LIST (high)
	TOTAL RECORDS MATCHED NEW LIST (low)
	TOTAL RECORDS MATCHED NEW LIST (high)
	TOTAL MOVE UPDATE RECORDS NEW LIST (low)
	TOTAL MOVE UPDATE RECORDS NEW LIST (high)
	INFORMATION ENTERED IN THIS CALCULATOR IS NOT SAVED, ARCHIVED, OR TRACKED
	This tool computes savings made possible by removing undeliverable records from mailing files and also estimates the opportunity cost marketers suffer when inaccurate data prevents offers from reaching everyone in their target audiences. Mailers also benefit from lower exposure to brand reputation damage. AccuZIP's Data Quality Bundle prevents mail from being sent to the wrong apartment residents or households of deceased individuals. The calculator uses average match rates based on extensive tests conducted on customer mailing files. Every application is different however. To find out how AccuZIP's Data Quality Bundle can improve YOUR mailing results, contact AccuZIP and ask for a free file analysis.
	The AccuZIP Data Quality Calculator uses factors based on industry averages to compute results. Actual results are dependent upon attributes of lists and mail pieces.

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