Epicomm Webinar - Marketing to Millennials: Essential Strategies for B2B and B2C

Presented by Trish Witkowski of the Foldfactory. Sponsored by AccuZIP, Inc.

One of the greatest challenges facing marketers today is a population 80+ million strong. The Millennials. They’re elusive, perceptive, and hard to reach through traditional marketing channels. What do they care about, and what do they respond to? Most importantly, how can we take what we know about Millennials and turn that knowledge into powerful B2B and B2C marketing strategies that can lead to engagement, sales and customer loyalty within this demographic? Trish Witkowski of Foldfactory/Rock the Mailbox and Steve Belmonte of AccuZIP will team up to take you on an eye-opening journey to understanding—and ultimately winning over—the Millennial generation.

Participants will:
• Learn the 10 Non-Negotiable Millennial Marketing Principles
• Explore New Targeted Marketing and Data Technologies
• See Real-World Case Studies and Ideas
• Compare and Contrast B2B and B2C Strategies

 

 

Presenter Bio: Trish Witkowski

Trish Witkowski is Chief Folding Fanatic at the online print store foldfactory.com, and president of Rock the Mailbox. An educator, author, speaker and award winning designer, Trish specializes in creative solutions and engagement strategies for direct mail and is the curator of the world’s most exciting collection of folded print samples. She hosts the popular e-video series “60-second Super-cool FOLD of the WEEK” and is an instructor for Lynda.com. Trish holds a MS in Printing and a BFA in Graphic Design from RIT.”

 

 

AccuZIP, Inc., is a national software company based in Atascadero, CA.  Now into its third decade, AccuZIP provides feature-rich solutions to manage Contact Data Quality, Address Hygiene, USPS Postal Presorting and Compliance, Mail Tracking and Reporting and much more!  AccuZIP’s solutions are used in many industry verticals to streamline, standardize and simplify processes associated with data entry, data management and multi-channel communications. For over 25 years, the company has built an outstanding reputation for value, service and innovation.