USPS 2022 PROMOTIONS & INCENTIVE PROGRAMS FOR FIRST-CLASS® & USPS MARKETING MAIL®
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Tactile, Sensory and Interactive Mailpiece Engagement Promotion
Promotion Period: February 1, 2022 – July 31, 2022
Registration Period: December 15, 2021 – July 31, 2022
Description: Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques.
Eligibility: Regular and nonprofit Marketing Mail letters and flats; First Class Mail cards, letters, and flats
Discount: 4%
Questions about the Tactile Sensory & Interactive Promotion can be sent here: Tactile Sensory Promotion
Click on this link to listen to the 2021 Tactile Sensory & Interactive Promotion webinar.
A webinar to review the 2022 promotion details will be held soon. Please stay tuned for communications from the Promotions team and check PostalPro for updates. The webinar will cover changes to the Tactile, Sensory & Interactive Promotion as well as information regarding eligibility.
Emerging and Advanced Technology Promotion
Promotion Period: March 1, 2022 – August 31, 2022
Registration Period: January 15, 2022 – August 31, 2022
Description: Encourages mailers to incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, and multichannel mail integration with digital assistants/smart speakers into their direct mailpieces..
Eligibility: Regular and nonprofit Marketing Mail letters and flats; First Class Mail cards, letters, and flats
Discount: 2-3%
Questions about the Emerging & Advanced Technology Promotion can be sent here: Emerging Tech Promotion
2022 Emerging and Advanced Technology Promotion Registration and Webinar
Registration opened on January 15, 2022. The promotion provides mailers an opportunity to capitalize on the latest technologies to create an exciting mailpiece. With this promotion, mailers can make their offers stand out to drive customer engagement.
A webinar to review the promotion program requirements will be held on Friday, January 28 at 1 pm EST and will cover key information regarding what is new with the Emerging Technology Promotion, key dates, and eligibility.
Earned Value Reply Mail Promotion
Promotion Period: April 1, 2022 – June 30, 2022
Registration Period: February 15, 2022 – March 31, 2022
Description: Encourages mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing a financial benefit when their customer puts those pieces back into the mailstream
Eligibility: Credits may be applied to postage for First-Class and Marketing Mail letters & flats, and must be used by December 31, 2022
Discount: $0.02 credit per counted reply and Share mailpieces
Questions about the Earned Value Promotion can be sent here: Earned Value Promotion
Listen to the Earned Value Promotion webinar
Personalized Color Transpromo Promotion
Promotion Period: July 1, 2022 – December 31, 2022
Registration Period: May 15, 2022 – December 31, 2022
Description: Enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color marketing messaging in order to foster a better connection and response from their customers
Eligibility: First-Class Mail presort and automation letters—bills and statements
Discount: 3%
Questions about the Personalized Color Trans Promotion can be sent here: FCM Color Promotion
Listen to the Personalized Color Transpromo webinar
Mobile Shopping Promotion
Promotion Period: September 1, 2022 – December 31, 2022
Registration Period: June 15, 2022 – December 31, 2022
Description: Encourages mailers to integrate their direct mail pieces with mobile technologies that facilitate a convenient online shopping experience for consumers during the holiday season. There are many new mobile technologies that can be leveraged to qualify for this promotion to facilitate a seamless shopping and purchasing experience
Eligibility: Regular and nonprofit Marketing Mail letters and flats
Discount: 2%
Questions about the Mobile Shopping Promotion can be sent here: Mobile Shopping Promotion
More information about the Mobile Shopping Promotion
Informed Delivery Promotion
Promotion Period: September 1, 2022 – December 31, 2022
Registration Period: July 15, 2022 – December 31, 2022
Description: Encourages mailers to continue to adopt the use of the USPS’ omnichannel feature, Informed Delivery. Participants may create Informed Delivery campaigns through the Portal or submit elements through their eDoc submission, and develop campaigns that meet best-practice requirements
Eligibility: Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats
Discount: 4%
Questions about the Informed Delivery Promotion can be sent here: Informed Delivery Promotion
More information about the Informed Delivery Promotion
2022 Informed Delivery® Promotion Guidebook and Requirements now Posted
The Informed Delivery Promotion enables business mailers to engage their customers through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.
The 2022 Informed Delivery Promotion Guidebook and Requirements are now available on PostalPro. This document is easy to navigate and use; it covers important information on Informed Delivery Promotion, such as key dates, eligibility, and participation requirements.
View the Informed Delivery Checklist
2022 MAILING PROMOTIONS CALENDAR
Additional information on all the 2022 USPS mailing promotions can be found here
New 2022 USPS Mailing Promotions Documents and 2022 Tactile, Sensory & Interactive Promotion Documents Update
We are excited to announce the release of the new promotions requirements guidebooks for 2022. The guidebooks have been simplified and streamlined for each of the six mailing promotions, and can be found on the “Promotions” PostalPro page at https://postalpro.usps.com/promotions.
The promotion guidebooks provide a quick and easy way for users to access content for each promotion. Each guidebook contains promotion requirements information, content from the “General Participation Guide,” as well as a new look and feel. Key information regarding updated discounts, important dates, enrollment, eligibility, and more is accessible through new clickable links to facilitate finding content easier. With these improvements and enhanced visuals, the guidebooks clearly demonstrate the value the promotions can add to your mail.
If you are looking for a specific guidebook containing promotion requirements, please click on the relevant PostalPro link below.
- Tactile, Sensory & Interactive Promotion
- Emerging and Advanced Technology Promotion
- Informed Delivery Promotion
- Personalized Color Transpromo Promotion
- Earned Value Promotion
The 2022 Informed Delivery Guidebook with promotion requirements will follow soon. Please check for updates on PostalPro at https://postalpro.usps.com/promotions.
Registration Opens for the 2022 Tactile, Sensory & Interactive Promotion
Leverage new developments in paper, ink, and other technologies to create a memorable multi-sensory experience for your customers with the 2022 Tactile, Sensory & Interactive (TSI) promotion. Updated requirements let you take advantage of these developments to create high value mailpieces and drive customer engagement. For 2022, these updates include First-Class Mail and two new technologies, Clean Release Cards and Zip Strips. In addition to opening the promotion to more mailers, the discount for TSI is increasing from 2% to 4%. Capitalize on these changes to make impressive mailpieces that standout to your customers and capture their senses.
Registration for the Tactile, Sensory & Interactive (TSI) Promotion opened on December 15, 2021. The Promotion Period runs from Feb 1, 2022, to July 31, 2022.
To find out more about the 2022 Tactile, Sensory & Interactive Promotion, please visit the TSI PostalPro page here: https://postalpro.usps.com/promotions/2022-tactile-sensory .
