USPS 2021 Promotions
Promotions & Incentive Programs for First-Class® & USPS Marketing Mail®
Tactile, Sensory and Interactive Mailpiece Engagement Promotion
Promotion Period: February 1, 2021 – July 31, 2021
Registration Period: December 15, 2020 – July 31, 2021
Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.
Questions about the Tactile Sensory & Interactive Promotion can be sent here: Tactile Sensory Promotion
Click on this link to listen to the Tactile Sensory & Interactive Promotion webinar
Emerging and Advanced Technology Promotion
Promotion Period: March 1, 2021 – December 31, 2021
Registration Period: January 25, 2012 – December 31, 2021
Encourages mailers to incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, multichannel mail integration with digital assistants/smart speakers into their direct mailpieces. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discountduring the promotion period.
Questions about the Emerging & Advanced Technology Promotion can be sent here: Emerging Tech Promotion
Click on this link to listen to the Emerging & Advanced Technology Promotion webinar
Earned Value Reply Mail Promotion
Promotion Period: April 1, 2021 – June 30, 2021
Registration Period: February 15, 2021 – March 31, 2021
Encourages mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing a financial benefit when their customer puts those pieces back into the mailstream. All participants will earn a $0.02 credit per counted reply and Share mailpieces between April-June of 2021. Credits may be applied to postage for First-Class and Marketing Mail letters & flats, and must be used by December 31, 2021.
Questions about the Earned Value Promotion can be sent here: Earned Value Promotion
Click on this link to listen to the Earned Value Promotion webinar
Personalized Color Transpromo Promotion
Promotion Period: July 1, 2021 – December 31, 2021
Registration Period: May 15, 2021 – December 31, 2021
Enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color marketing messaging in order to foster a better connection and response from their customers. First-Class Mail presort and automation letters—bills and statements —that meet the updated dynamic print and personalization requirements will be eligible for an upfront 2% postage discount during the promotion period. First-time participants must meet only the dynamic color print messaging requirements.
Questions about the Personalized Color Trans Promotion can be sent here: FCM Color Promotion
Click on this link to listen to the Personalized Color Transpromo webinar
Mobile Shopping Promotion
Promotion Period: August 1, 2021 – December 31, 2021
Registration Period: June 15, 2021 – December 31, 2021
Encourages mailers to integrate their direct mail pieces with mobile technologies that facilitate a convenient online shopping experience for consumers during the holiday season. There are many new mobile technologies that can be leveraged to qualify for this promotion to facilitate a seamless shopping and purchasing experience. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.
Questions about the Mobile Shopping Promotion can be sent here: Mobile Shopping Promotion
Click on this link for more information about the Mobile Shopping Promotion
Informed Delivery Promotion
Promotion Period: September 1, 2021 – November 30, 2021
Registration Period: July 15, 2021 – November 30, 2021
Encourages mailers to continue to adopt use of the USPS’ omni-channel feature, Informed Delivery. Participants may create Informed Delivery campaigns through the Portal or submit elements through their eDoc submission, and develop campaigns that meet best-practice requirements. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discountduring the promotion.
Questions about the Informed Delivery Promotion can be sent here: Informed Delivery Promotion
Click on this link for more information about the Informed Delivery Promotion
Additional information on all the 2021 USPS mailing promotions can be found here
